This column appeared in the Arizona Daily Sun on Jan. 30, 2004.
NFL drops ball on important social issue
By Ed Odeven
Super Bowl Sunday is a glorious day for the NFL and its commissioner, Paul Tagliabue.
This year is no different. An estimated one billion people (or one-sixth of the world’s population) will watch Super Bowl XXXVIII between the Carolina Panthers and New England Patriots from Houston’s Reliant Stadium.
Indeed, it’s a special day. Special not only for the players, coaches and fans of both teams, but for all the rest of us who enjoy watching this annual extravaganza.
And let’s not forget about the blockbuster business side of things. According to a wire story by The Associated Press, CBS president Sean McManus said the network will make $160 million in TV advertisement revenue on Sunday, which includes the outrageous sum of $2.3 million now spent for a 30-second…
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Ed Odeven Reporting 